After reviewing what was being sent to the prospective students of the University of Colorado Denver, I began to question if we could adjust the design and format to something that had a bit more appeal to the audience we were trying to reach. Rather than the standard pocket folder and letter-sized inserts, I wanted to design something with the youthful audience in mind as well as highlighting the urban appeal of the Denver campus. I created a smaller horizontal folder, that had a half-page front cover, calling attention to the campus campaign tagline and highlighting a variety of students. Once opened, the viewer was met with pertinent campus facts and a die-cut pocket that could hold inserts for each of the various schools within the university. This allowed the Admissions department to personalize the inserts to each prospective student.

Creative Direction
Design
Development
Print Management
Vendor Oversight